You may remember I wrote to the Holiday Inn asking them to explain how they would ensure the all attending the London Olympics in 2012 would have an unforgettable experience. Here is the response:
Dear Mr Winfield,
Thank you for taking the time to contact Guest Relations regarding the London 2012 Games.
Please allow me to advise that as IHG are the official hotel sponsors for the 2012 Games we would ensure that every guests stay is satisfactory.
It is IHG’s goal to consistently provide superior service and accommodations therefore your comments are very important to us. We appreciate the candid feedback we receive and welcome any opportunity to make improvements.
Once again, Mr Winfield, thank you for taking the time to contact us.
So there we have it. They will only ensure that every guests stay in satisfactory. I believe this falls short of unforgettable.
A satisfactory steak is far different to an unforgettable steak.